Cell Phone marketing

Now, with the next iteration of the Internet, the mobile Web is spreading around the world, and publishers and other content providers are trying to keep up, lest they get in late on another advertising bonanza. The number of cell phone users increases each year and mobile phone marketing must be more and more accepted as a necessary component of any advertising campaign.

According to statistics released by the Chinese government, the country had 889 million mobile phone subscribers by the end of March 2011, and it should cross the 900 million mark sometime next month. Mobile phone subscriptions have risen dramatically in the country in recent years. In March 2009, it had 670 million mobile phone users, and in March 2010, the number climbed to 776 million.

By comparison, the U.S. has 303 million mobile phone users. In South Africa, the total number of mobile subscriber accounts will increase to 51 million by 2012 and expected to grow about 67.5 million by the end of 2014," said Nizar Assanie, Vice President (Research) at IEMR ( ...but these figures needs to be corrected after the censures). Nizar Assanie said: "We expect that Vodacom will continue to be the largest mobile operator in the country with about 36 million subscribers in 2014. Also, our model predicts that MTN will have approximately 21.5 million subscribers and Cell C will have 9 million subscribers by the end of 2014."
A Cisco study predicts that by 2015, more than 5.6 billion personal devices will be connected to mobile networks, and there will also be 1.5 billion machine-to-machine nodes -- nearly the equivalent of one mobile connection for every person in the world. The research projects that annual global mobile data traffic will reach 6.3 exabytes per month, or an annual run rate of 75 exabytes, by 2015. That amount is the equivalent of 19 billion DVDs or 536 quadrillion SMS text messages or 75 times the amount of global Internet Protocol traffic (fixed and mobile) generated in the year 2000.

It is high time for Developers and publishers to align themselves with the rise of the mobile usage. If you are not currently taking advantage of this exciting new technology, you should start to think about ways that your company can take advantage of cell phone marketing.